A+E’s Lifetime to launch on DStv

Lifetime_Logo_1_Coral_RGB_042613_12A+E Networks is to launch women’s entertainment channel Lifetime on the MultiChoice DStv platform in South Africa on July 22.

The channel will launch on DStv channel 131 and will be available to all DStv Premium customers.

The launch expands the A+E Networks portfolio in Africa, delivering a female-focused entertainment brand to sit alongside History and Crime + Investigation, according to A+E

The channel will offer a range of scripted dramas, Lifetime Original Movies and factual entertainment shows. A+E Networks said it is also commissioning local content to broadcast on the channel from 2015.

Tom Davidson, Managing Director of A+E Networks UK, said: “The launch of Lifetime in Africa is exciting for us and marks a key moment in our continuing investment in this market. With a schedule packed with powerful stories, passionate people and addictive entertainment, we are confident that Lifetime will appeal to African audiences.”

Dean Possenniskie, Managing Director, EMEA at A+E Networks said: “In less than two years we have launched Lifetime into more than 60 countries outside the US, and during 2014, we will add over 50 more.   Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”