The channel will launch on DStv channel 131 and will be available to all DStv Premium customers.
The launch expands the A+E Networks portfolio in Africa, delivering a female-focused entertainment brand to sit alongside History and Crime + Investigation, according to A+E
The channel will offer a range of scripted dramas, Lifetime Original Movies and factual entertainment shows. A+E Networks said it is also commissioning local content to broadcast on the channel from 2015.
Tom Davidson, Managing Director of A+E Networks UK, said: “The launch of Lifetime in Africa is exciting for us and marks a key moment in our continuing investment in this market. With a schedule packed with powerful stories, passionate people and addictive entertainment, we are confident that Lifetime will appeal to African audiences.”
Dean Possenniskie, Managing Director, EMEA at A+E Networks said: “In less than two years we have launched Lifetime into more than 60 countries outside the US, and during 2014, we will add over 50 more. Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”