The app, for the Galaxy S5 handset, has been produced for the finale of popular TV series Kara Para Aşk.
The app was developed by Tagvance and integrates Civolution’s SyncNow audio watermarking-based automatic content recognition technology, enabling users to interact with the TV series in real-time as episodes air on the ATV channel.
Users can engage with the show by discovering more content as well as playing synchronised quizzes, participating in polls, gaining points, and unlocking special videos which were produced for the Samsung Galaxy S5.
The campaign was developed by LiquidThread Turkey, the the content division of Starcom MediaVest Group on behalf of Samsung Turkey, partnering with content producer Ay Yapım and ATV.
“We not only delivered a unique second screen experience for viewers of Kara Para Aşk, but also started a new innovative era full of opportunities provided by synchronised apps for companies and TV channels in Turkey,” said Can Kiral, CEO, Tagvance.
“Through our collaboration with Civolution, LiquidThread, Starcom and Samsung Electronics Turkey, we have developed a perfectly synchronized application that enables product placement and call-to-action activities at precisely the right time.”