Swisscom partners with ThinkAnalytics for recommendations

Swiss telco Swisscom is partnering with ThinkAnalytics, which will provide personalised linear, replay TV and VOD recommendations and search.

Swisscom will deploy the multiplatform search and recommendations engine on its new TV 2.0 Android IPTV set-top boxes and legacy set-top boxes.

It is being integrated into the Swisscom EPG, making it easy for subscribers to discover new content using a range of recommendation techniques – including personalised ‘content for you’, ‘most watched/rented’, highest rated, category-based, related content and intelligent search.