Fox International Channels (FIC) has named Christian Brent as senior vice-president of global research and audience strategy.
In this new role, Brent will head up all audience research for Fox across the company’s three key regions – Europe and Africa, Latin America, and Asia Pacific – with a remit that will include TV ratings, digital analytics and agency projects. He will work with commercial and editorial teams across the FIC regions.
Brent joined FIC in 2013 from BBC Worldwide as vice-president, audience research and strategy for Europe and Africa. In his new role, he will continue to be based in London and will report to Diego Londoño, chief operating officer for FIC Europe and Africa.
“Christian’s extensive experience and vision has already achieved great results in audience research throughout Europe and Africa, but this new role will extend that success to our worldwide markets,” said Hernan Lopez, CEO of FIC.
“His proven record and dedication will raise FIC’s audience research capabilities to a new level, at a time when television content is on the verge of an exciting future with the development of new formats and the different ways in which audiences are consuming content.”
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