The International Table Tennis Federation (ITTF) has struck a partnership with video distribution specialist Rightster.
Rightster will collaborate closely with the ITTF to develop its YouTube channel (YouTube.com/ITTFChannel), and help maximise its exposure and revenue from the channel, according to the pair.
According to Rightster, the ITTF will benefit from cross-promotion with Rightster’s stable of existing International sports governing bodies, while Rightster’s media sales team will apply their expertise to increasing revenue through cross-platform advertising and sponsorship.
“With a company that has great experience in assisting channels grow and commercialise, especially in the sporting digital environment, we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel. We hope Rightster can now use their expertise to take our channel to the next level,” said ITTF marketing director Steve Dainton.
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