UPC Czech signs up Ogilvy & Mather

Liberty Global-owned cable operator UPC Czech Republic has turned to Ogilvy & Mather to provide marketing communications support.

The agency has begun working on a communication strategy and marketing campaigns as part of a two-year contract with the option to renew subsequently. Ogilvy & Mather will work with the cable operator on both business-to-consumer and business-to-business marketing.

Ogilvy & Mather replaces McCann Erickson, which has worked with UPC over the last two years.

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