Technology providers SeaChange International and Invidi Technologies have developed a joint software solution that they say will enable video service providers to coordinate multiscreen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top streams.
The pair’s Cross-Platform Campaign Management Solution enables advertising insertion into linear addressable, video-on-demand and OTT content on any consumer device based on standards including SCTE 130 and IAB VAST 3.0, according to SeaChange and Invidi.
The solution uses a single ad decision server to deliver campaigns with a common set of targeting styles and metrics, according to the pair.
“SeaChange and Invidi have established the complete solution for video service providers both large and small to pursue multi-platform advertising. Our collaboration opens the widest range of new possibilities, while solving for the demand in linear addressability and targeting for impressions and gross ratings points,” said Venkat Krishnan, vice-president, advertising products, SeaChange.
ICYMI: Executive shakeup at @Discovery networks digitaltveurope.com/2021/07/30/exe… https://t.co/yBfttaHE3t
30 July 2021 @ 20:01:00 UTC
ICYMI: Scarlett Johansson sues @Disney over #BlackWidow streaming shift digitaltveurope.com/2021/07/30/sca… https://t.co/2qDyZK3dPh
30 July 2021 @ 19:01:00 UTC
ICYMI: @peacockTV gets first international expansion to Sky in Europe digitaltveurope.com/2021/07/30/pea… https://t.co/kcKjYo0zBY
30 July 2021 @ 18:02:00 UTC
DTVE: the week in view – Broadcasting the Games – how the TV industry delivered the #Olympics during a state of eme… twitter.com/i/web/status/1…
30 July 2021 @ 17:35:00 UTC
.@SES_Satellites agrees satellite deal with NewSpace India Limited digitaltveurope.com/2021/07/30/ses… https://t.co/mrRZhd3Oie
30 July 2021 @ 16:24:00 UTC
