The UK broadcast regulator’s Adults’ Media Use and Attitudes Report said that the use of social networking sites was higher, remaining stable at 66% – with 60% of people with an active social media site profile visiting these sites more than once a day in 2013, up from 50% in 2012.
“TV watching continues to be the media that adults say they would miss most (42%) if it was taken away, but this varies considerably by age,” said Ofcom.
While the majority of people aged 65 and over say they would most miss watching TV (68%), people aged 16-24 were more than three times more likely to choose their smartphone (47%) over TV (13%), according to the research.
Overall, Ofcom said that the proportion of people aged over 65 that access the web reached 42% in 2013, up from 33% in 2012. This was partly attributed to increased use of tablet computers by people aged 65-74.
However, some 98% of adults aged under 35 go online, with 16 to 24 year olds spending an average of 24 hours and 12 minutes online each week.
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