E! Entertainment launching this week in Russia and CIS

Universal Networks International will launch E! Entertainment in Russia and the CIS countries at the end of this week.

The April 25 launch, trailed in January, will bring shows including Keeping Up With the Kardashians, Gossip Girl and the premiere of Rich Kids of Beverly Hills to CIS viewers.

Merab Gabunia, managing director of Universal Networks International in Russia, said that the group was looking forward to the launch, which would “inspire and entertain audiences both in Russia and the CIS”.

E! Entertainment will replace the existing Diva Universal channel on cable networks including Volia in Ukraine, which is including the channel in a package alongside Universal Channel and will also make it available in its digital tier and as part of its Volia Smart HD offering.