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Internet advertising tops TV for first time in US

Internet advertising in the US has exceeded TV advertising revenues for the first time.

Internet advertising in the US in 2013 amounted to US$42.8 billion, up 17% year-on-year, according to the Interactive Advertising Bureau.

TV advertising meanwhile turned over US$40.1 billion in 2013.

Mobile ad revenues boosted the online total, rising by 11.% to US$7.1 billion. Mobile accounted for 17% of overall internet advertising in 2013, up from 9% a year earlier, with the share accounted by other formats – including search, display, digital video and classifieds – remaining more or less stable or declining slightly.