Internet advertising in the US has exceeded TV advertising revenues for the first time.
Internet advertising in the US in 2013 amounted to US$42.8 billion, up 17% year-on-year, according to the Interactive Advertising Bureau.
TV advertising meanwhile turned over US$40.1 billion in 2013.
Mobile ad revenues boosted the online total, rising by 11.% to US$7.1 billion. Mobile accounted for 17% of overall internet advertising in 2013, up from 9% a year earlier, with the share accounted by other formats – including search, display, digital video and classifieds – remaining more or less stable or declining slightly.
ICYMI: Telefónica appeals to start-ups for new TV app experiences digitaltveurope.com/2020/09/18/tel… https://t.co/Sy41o1JBJ4
19 September 2020 @ 17:00:01 UTC
DTVE: the week in view – Reasons to be cheerful – @ATT rightfully pleased with @hbomax, but there is still work to… twitter.com/i/web/status/1…
19 September 2020 @ 13:00:01 UTC
Register for Day 2 of the DTVE Digital Symposium with @ViaccessOrca & @OmdiaHQ “Securing your revenue in the new ag… twitter.com/i/web/status/1…
19 September 2020 @ 00:00:00 UTC
ICYMI: Securing your revenue in the new age of video piracy: DTVE’s Digital Symposium looks at the threat and how t… twitter.com/i/web/status/1…
18 September 2020 @ 21:00:01 UTC
ICYMI: Smaller SVODs risk failure if they don’t partner up says Moody’s analyst digitaltveurope.com/2020/09/18/sma… https://t.co/m06WtotRRE
18 September 2020 @ 20:00:00 UTC
