Software provider ADB (Advanced Digital Broadcast) has signed a global partnership deal with content discovery and recommendations firm ContentWise.
As part of the business development and technology deal, ADB will integrate ContentWise’s discovery and recommendation engine – for live, on-demand and OTT multiscreen video content – into its systems integration offerings.
It will also market it worldwide in both integrated and stand-alone solutions, supporting both on-premise and cloud-based deployments, ADB said.
“This partnership is a natural fit. Both companies share the same vision of a new generation of tools for pay TV operators that boost user engagement by delivering personalised recommendations across multiscreen and multi-vendor platforms,” said Paolo Bozzola, CEO of ContentWise.
Roberto Pellegrini, vice president of strategic marketing at ADB added: “By integrating ContentWise discovery and recommendations into our solutions we can offer operators the tools they need to deliver intelligent search and contextual, personalised recommendations to subscribers, which can be used to promote premium content.”
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