UK commercial broadcaster ITV has take a stake in Sweden-based online TV provider Cirkus.
Cirkus was launched last year, backed by former UK executives Hugh Willians and Mark Bradford, to distribute UK shows to audiences in Scandinavia.
The service is present on the Com Hem cable and Boxer digital-terrestrial TV networks.
ITV did not disclose the size of the stake it was taking in Cirkus, or the amount it had paid.
ICYMI: Sky adds users in UK as aggregation strategy begins to bear fruit digitaltveurope.com/2020/10/30/sky… https://t.co/Vly3BgpsU5
30 October 2020 @ 21:00:01 UTC
ICYMI: Return to pre-pandemic revenues could take two years, warns BT digitaltveurope.com/2020/10/30/ret… https://t.co/4aI0iVGBoR
30 October 2020 @ 20:00:01 UTC
Freeview Play introduces Accessible TV Guide digitaltveurope.com/2020/10/30/fre… https://t.co/SIzZf1W1mu
30 October 2020 @ 18:30:00 UTC