Digitaltveurope.com

Apple is in talks with Comcast to enter into a deal to allow Apple to launch a streaming TV service over Comcast’s cable network, according to a report in the Wall Street Journal.

The Journal, citing unnamed sources, said that Comcast and Apple were discussing privileged access for traffic to reach Apple TV boxes over the Comcast network. Apple hopes to deliver live and on-demand programming and cloud-based DVR services to Comcast subscribers, according to the Journal.

According to the report, discussions between the pair are at an early stage.

Apple was previously in talks with Time Warner Cable, which is subject to a takeover by Comcast, over joint TV activities.

Reports of the discussions between Apple and Comcast follows the deal struck last month between Comcast and Netflix giving the latter direct access to Comcast’s network rather than having to deliver its content via third-party content delivery networks.