Polish broadcast group TVN Media has struck an agreement for its Premium TV unit to provide advertising sales for national satellite channel iTV, owned by Telestar.
Premium TV is now offering advertising airtime for the music and entertainment channel for April.
The channel had a 0.15% share of the 16-49 audience in Poland in January and February.
“We are glad that iTV appreciates TVN Media’s expertise in advertising brokerage as well as the comprehensive offer of Premium TV. iTV will be available in our Mix Plus package reaching diverse target audience profiles,” said Andrzej Karasowski, director of Premium TV.