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Video ad platform BrightRoll makes European push

US-based video ad platform BrightRoll is extending its reach into Europe after signing an agreement with data centre company Equinix.

BrightRoll has built a new data centre within Equinix’s AM3 facility – which is connected to European interconnection hotspot, the Amsterdam Internet Exchange.

“The BrightRoll expansion into Europe represents the company’s commitment to building the world’s leading technology platform that enables advertisers to maximise ROI on video ad spend, while helping publishers maximise revenue for their video ad inventory,” the company said in a statement.

The move comes after BrightRoll agreed a similar technology infrastructure deal with Equinix in the US last year.