Video services firm Piksel has restructuring of its commercial and solutions operations into a “global customer-centric business.”
The new unit will focus on content producers, aggregators, and distributors as key industry verticals.
“Piksel’s sales, solutions architecture, product marketing, and product teams now operate as verticals-oriented businesses, ensuring that industry specialists are leveraged to where they need to be to best support our clients’ needs,” said Peter Heiland, Piksel’s interim CEO.
“In some cases this has meant that we’ve completely restructured teams to focus on customers, not the technology for its own sake. The merger of our former Media Solutions Group into a globalised Solutions Architect team under the direct guidance of our CTO Mark Christie is a case in point.”
At the same time, Piksel announced this week that it is powering the mobile download feature for UK broadcaster Channel 4’s catch-up service 4oD.
Channel 4 launched the service last year for Android and iOS. The download service is available on the 4oD app, which has been shortlisted for best TV app at this year’s TV Connect Awards.
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