Turner Broadcasting has named Lesley Bailey to the new role of vice-president of channel marketing and brand management for its EMEA business.
Bailey will be responsible for leading Turner Broadcasting’s kids channel marketing and brand management strategy and will report to Patricia Hidalgo, senior vice-president, content and creative officer.
Bailey previously held senior marketing and brand management roles for entertainment companies including Walt Disney and HiT Entertainment.
“I am confident that Lesley will help us implement world-class marketing strategies for our portfolio of channels and franchises. She has fantastic experience within the kids entertainment sector, and will be critical to the growth and development of Turner’s brands and businesses,” said Hidalgo.
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