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Chello Zone taps Polsat for ad sales in renewed carriage deal

CBS Chello Zone has struck a multi-year deal with Polish pay TV provider Cyfrowy Polsat to renew carriage of its channels CBS Europa, CBS Drama, CBS Action and CBS Reality. 

Chello Zone’s action sports and lifestyle network, Extreme Sports Channel, which features exclusive WWE content in the region, has also been renewed.

Under the terms of the new deal, Polsat Media, the company’s ad sales arm, with undertake the ad sales of all Chello Zone channels in Poland from March.

“This deal supports our commitment to provide world-class content across our portfolio of six networks in the region, and helps us develop our content strategies in the long-term. Having just extended the carriage of CBS Europa in the market too, as announced last month, we look forward to premiering more new content in 2014 across the portfolio, which I’m sure will excite our advertisers as well as our viewers,” said Louise Cottrell, vice-president of affiliate sales for Chello Zone.