UK pay TV operator BSkyB has added new TV box sets to its on-demand line-up, including full series of 24, Modern Family, Girls and Bones.
According to Sky, the number of hours of TV box sets available on its service more than doubled in 2013.
From March, Sky will add box sets including Spartacus, Black Books and Da Vinci’s Demons to the service as well as previous season of Mad Men ahead of the airing of the final series on Sky Atlantic in mid-April.
Over four million connected Sky TV homes can access TV box sets including An Idiot Abroad, Banshee, Castle, Criminal Minds, The Following, Luther, Mad Dogs, Misfits, Moone Boy, Peep Show, Stella, A Touch of Cloth, A Young Doctor’s Notebook, and The Wire.
Sky is launching a major new marketing campaign starring actor Idris Elba (The Wire, Luther). The campaign, which launches on Friday, will run for a month.
Luke Bradley-Jones, Sky’s Director of TV Products, said: “We are delighted to be able to offer our customers the biggest range of the latest box sets, all available straight from their Sky+HD box. Customers just need to connect their box to broadband and they’ll have access to more of the latest TV box sets than any other pay TV provider. We’re delighted that the star of one of our most popular titles is starring in this major new campaign that will help even more people discover the range of iconic box sets available through Sky.”
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