Euronews logged record YouTube viewing figures in 2013, claiming a 160% rise in viewing figures over the year and 13.6 million uniques in December.
The international news channel claimed the figures establish it as “the world’s number one news media on YouTube” – less than a year after Euronews CEO Michael Peters announced the firm’s strategy to become the most watched news channel on the video site at the MIPTV conference.
“I’m very proud of the Euronews YouTube teams led by Mikhail Konrad, senior product manager YouTube . The objective was achieved thanks to their motivation, expertise and collaboration with all the Euronews editorial and technical teams,” said Euronews’ director of product marketing and innovation, Damien Marchi.
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