Sports, fashion and media giant IMG Worldwide has acquired a minority stake in LiveClips, which provides technology that enables sports viewers to watch content on multiple platforms.
IMG Worldwide will be using LiveClips’ platform to create and deliver personalized game highlights to its customers.
According to LiveClips, the investment will allow it to continue expanding its cloud based technological capabilities while pursuing similar partnerships with other sports broadcasters, rights holders and licensees.
LiveClips works with rights owners, broadcasters and digital media publishers, capturing live, post-game and archived content, applying metadata, preparing it for digital distribution and then delivering it to multiple devices.
“IMG’s investment and their decision to entrust our technology to power the delivery of personalized video content to broadcasters around the world is as good as it gets for a company like ours,” said Lewis Bakes, chairman and CEO of LiveClips. “IMG negotiates, distributes and delivers sports content to hundreds of customers around the world.
Through our relationship with IMG, we have been provided a unique opportunity to capitalize on the explosive global demand for video content on smartphones, tablets, smart televisions and mobile computing devices.”