Portugal Telecom extends Meo brand in quad-play drive

Portugal Telecom has decided to rebrand all its consumer services, including mobile, under the Meo brand that is already used for its fixed-line offerings.

The move means the ending of the TMN brand for mobile services and the establishment of Meo as the company’s quad-play brand.

Portugal Telecom said Meo was now established as a leading triple-play brand in the country with a 47.2% market share. The addition of TMN will give the brand a 46.3% share in the mobile market.

The company said the move was a logical step following last year’s launch of the country’s first quad-play offering, M4O, which currently has 1.5 million RGUs.

The creation of Meo as a quad-play brand will be accompanied by a multimedia marketing campaign.