GetGlue set for tvtag rebrand

Second screen TV app GetGlue is due to be rebranded as tvtag this week, with a new icon, logo and what new owner i.TV described as a “a ton of new features.”

The move comes after US mobile TV-guide app i.TV bought TV check-in service GetGlue in November, in a bid to “reshape the social TV and second screen landscape.”

In an email to users announcing the rebrand, i.TV said that the update is “a culmination of a lot of hard work and your feedback”

“As many of you are aware, this update has been a long time coming. In fact, when GetGlue joined i.TV in November, one of the reasons we were all so excited about both companies coming together is that both teams shared a vision for how to make watching TV more fun and interesting,” the firm said.