BBC launches new The Voice app

The BBC has launched a new app for series three of singing competition show The Voice, which is due to begin airing next week. 

The free Voice UK app will feature an exclusive online spin-off series, called The Voice Louder, which will include summaries of the show, behind-the-scenes content and user-submitted pictures, tweets and videos. The Voice Louder will also be accessible through the BBC iPlayer.

Other features of the Android and iOS app include a ‘HomeCoach Game’, which lets viewers listen to and judge previews of contestants’ blind auditions, winning points if the show’s judges give the same feedback. Users’ scores can also be shared on Facebook.

“Last year’s Voice Predictor app was popular with fans, but this year we wanted to put the audience in the coaches’ chairs – make them HomeCoaches, give them a chance to rate performances,” said BBC Online Commissioning Editor, Sarah Clay.

“The focus of the game has shifted from prediction to opinion – what would you do? How good a coach would you be? We wanted to make the experience feel more social (with Facebook and Twitter integration), richer and more immediate, with the addition of clips delivered straight to people’s devices. With over 55 million views to The Voice UK clips last series, adding clips to the app seemed like a must.”

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