Bloomberg launches on Apple TV

Bloomberg has launched a service on Apple TV, incorporating a live 24/7 stream of Bloomberg TV, access to on-demand programming including digital originals and selected live events.

The on-demand programming on Apple TV includes shows Bloomberg West, Charlie Rose, Brink, Bloomberg Surveillance and Game Changers.

Bloomberg says it is the first company to provide live 24-hour business news on Apple’s device.

The company said it had seen growth of 110% over the last year in videos watched on its mobile products and had seen 44.6 million video views in October.