thePlatform supplying back-end for Viaplay

Modern Times Group (MTG) has chosen white label internet video platform provider thePlatform to provide back-end video management for its Viaplay online TV service.

thePlatform’s cloud-based, mpx video publishing system will manage Viaplay’s TV services to support viewers on PCs, smartphones, tablets, smart TVs, Xbox, PlayStation 3, as well as Viaplay’s OTT set-top box.

mpx will provide workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; and automated publishing across device and video player profiles. thePlatform will provide the back-end for Viaplay across Sweden, Norway, Denmark, and Finland.

“thePlatform has an exceptional track record of managing large-scale online TV services around the globe,” said Niclas Ekdahl, CEO of Viaplay. “mpx enables us to centralize our video publishing efforts across all our territories and let our subscribers watch their favorite movies, sports and TV shows on their device of choice when convenient to them.”