Vodafone Germany has named former Sky Deutschland Marcello Maggioni to its senior management team as head of consumer business. The mobile operator, which earlier this year took control of cable operator Kabel Deutschland, also named Frank Krause as head of strategy and corporate development.
Maggioni, who was previously responsible for customer service, development and retention at Sky Deutschland and has also served as head of customer acquisition and marketing at Sky Italia, replaces Erik Friemuth, who has decided to leave the group.
Krause, who was previously chief financial officer of Vodafone’s Turkish subsidiary, will be responsible for the integration of Kabel Deutschland, the evaluation of new business models and further acquisition opportunities. He takes over from chief strategy officer Peter Walz, whose role was exclusively focused on retail distribution and wholesale business.
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