The service will deliver 14 channels initially, covering news, kids, sport and general interest programming.
The channels at launch include AXN, AXN White, AXN Black, Duna, Duna World, Fashion Box, FilmBox, FilmBox Arthouse, FilmBox Extra, M1, M2, Sundance channel, Story4, and Story5, with more to launch in the near future.
As a promotional offer, MyTV users will have unlimited access to premium Hollywood movies free of charge for the first three months. Telenor plans to introduce a range of subscription packages as the service evolves.
Telenor has tapped UK-based platform provider UUX to deliver the service. UUX provides a cloud-based ‘internet TV as-a-service’ platform that it says can manage and support millions of multiscreen interactions daily and deliver a unified smartphone-based user interface.
Telenor is a leading provider of mobile phone services in Hungary, with a market share of 30% and about 3.5 million residential and business customers.
“Telenor Hungary is proud to launch MyTV as a revolutionary new service for the Hungarian market. We focus on a convenient, easy-to-use service offering high-quality content provided by our partners. We will continuously improve the service and extend our TV and video offering based on customer feedback,” said Christopher Laska, CEO of Telenor Hungary.
“The incredible speed of deployment at Telenor shows that our solution really is turnkey,” said Lou Schwartz, CEO of UUX. “We’ve built a best-in-class solution which offers seamless multi-screen experiences and does it without requiring capex investment. I’m very excited that Telenor Hungary’s subscribers are the first in Europe to benefit from our iTaaS platform and really looking forward to MyTV entertaining Telenor customers throughout Hungary.”