Videology partners with data analytics firm AddThis

Video ad platform Videology has partnered with data analytics firm AddThis, in a move that Videology says will allow it to target audiences where traditional data is scarce or unavailable.

Videology said that AddThis tools are found on over 14 million sites worldwide, giving it the capacity to create profiles based on consumer interest and inferred demographics.

The data is currently live in the US, Canada, France, Italy, Spain and the Netherlands, and is being introduced in Russia, Australia, Southeast Asia, Latin America and the UK. Other markets will follow as Videology’s global presence continues to expand, the firm said.