BT is set to boost its music offering through a streaming deal with major label Universal Music.
The agreement, which is yet to be formally announced, will see BT initially offer some 150 albums to stream, with plans to expand this offering with more content and label deals.
The deal will extend BT’s existing TV music offering, which already includes music videos, live concerts, documentaries and karaoke – with viewers able to watch different playlists or a select their favourite music videos.
This is free to BT Unlimited TV package customers, or costs £3 (€3.60) per-month as a bolt-on to other BT TV packages.
The news came as BT signed a deal with the NBA to air exclusive live TV coverage of top basketball games and programmes on BT Sports in the UK and Ireland.
DTVE Week in View - Is BT’s flexible offer the answer to pay TV’s ills? digitaltveurope.com/comment/is-bts… https://t.co/sIVhmmyOs6
21st February 2020