Lagardère launches multiscreen ad synchronisation platform

Lagardère’s advertising division, Lagardère Publicité, has launched Real Time TV, a multiscreen synchronised advertising platform in partnership with TVTY.

The platform is designed to recognise TV spots and enable synchronised digital content to be made available to the internet, mobile and tablet applications.

Lagardère deputy CEO of digital, print entertainment and cinema Alix Pandrea said that with 76% of French viewers using a second screen while watching the TV, Lagardère’s objective was to engage with viewers across multiple devices.