London-headquartered music service Spotify is partnering with US network Bravo to build playlists of songs relating to a number of the latter’s shows.
The partnership, designed to coincide with Bravo’s November TV premieres will see Spotify build evolving playlists for programmes including The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules and Thicker than Water.
“These custom playlists will update the day of each episode’s premiere to provide a fun new way to engage fans with their favourite shows,” said Spotify in a blog post. The playlists will be updated weekly to reflect “each series’ tone and theme.”
Last month, the BBC teamed up with Spotify, Deezer and YouTube to launch new digital music product, called BBC Playlister, that lets listeners export music they hear on the BBC to online playlists.