Tesco-owned VOD store Blinkbox has hired the former UK CEO of ad agency TBWA, Matt Shepherd-Smith, as group brand director.
Blinkbox said that its “rapid growth” since its 2011 Tesco takeover had “driven the need” for the full time post.
Shepherd-Smith had been advising the firm on a non-exec basis for the past two years and will report directly to Blinkbox CEO and Tesco Group Digital Officer, Michael Comish.
“We are thrilled to have Matt join the team full time as we extend our services beyond movies and TV to include music and books. Matt’s role is to ensure these businesses combine to create a strong and differentiated Blinkbox brand in the entertainment sector and within the Tesco estate,” said Comish.