BT is looking to access new subscribers for its BT Sports channel line-up, in partnership with digital TV industry pay solutions firm PayWizard.
PayWizard’s software was chosen by BT prior to August-launch of BT Sport to provide platform authentication for the channels – though the deal was only announced publicly this week.
BT is also using PayWizard to connect its internal subscriber management system to Sky’s conditional access system.
“Extending audience reach without compromising content security is one of the biggest challenges facing premium content broadcasters today. As a sports broadcaster with high value content like premier league football and rugby union this is especially true,” said BT TV CEO Marc Watson.