Freesat launches new TV ad campaign

UK free-to-air platform Freesat is launching a new TV advertising campaign with a 30-second spot that will first air on Monday October 7.

The ad, ‘Us Humans’, created by creative agency Now, will air on Monday across ITV, Channel 5 and UKTV channels and will compare unnecessary, avoidable activities such opening a car door into a lamppost and getting stuck in a revolving door to paying for TV.

Freesat has also developed new point-of-sale material incorporating customer testimonials. As well as customer testimonials screened on tablets at point-of-sale, the platform’s newly re-launched website features Freesat customers explaining how its products and features can enhance everyday television viewing.