BT Sport is making its magazine and live sport programming available to all Freeview, BT TV, Sky and Virgin Media viewers during October.
Viewers will be able to watch BT Sport’s entertainment and chat shows and live sport on BT TV on Freeview channel 57 during the weeks beginning October 7 and October 14, from 19:00 in the evening.
In addition to sports entertainment chows such as The Clare Balding Show, viewers will be able to watch live sporting action on the channel during these two weeks including the FIFA World Cup 2014 Qualifier between Spain and Belarus, the UEFA U21 Qualifier between England and Lithuania, the Skrill Premier match between Macclesfield Town and Southport and Bundesliga action between 1899 Hoffenheim and Bayer Leverkusen.
BT Sport will also be making BT Sport 1, BT Sport 2 and ESPN open during the weekend of October 26-27.
Simon Green, Head of BT Sport, said: “We want to give even more viewers the chance to see the new programmes and live sporting action happening on BT Sport during October. Making the channels open to all allows us to show how we are offering something for everyone, from sports entertainment shows through to exclusive live sporting action.”