New marketing chief for Tricolor TV

Russian pay TV operator Tricolor TV has named Yelena Nalobina as marketing director.

The position of marketing director has been vacant since the former CEO of Tricolor TV, Pavel Basov, who combined both roles, left the company in February last year.

Nalobina, whose appointment comes as Tricolor TV launches a new premium movie package, SuperKino HD, was previously marketing director at service provider Megafon.