The growth will mean that 3D hardware will account for 58% of TV sales by 2017, up from 18% last year.
Futuresource said however that 3D content is likely to become restricted to premium and on-demand offerings, citing the example of the UK where BSkyB and Virgin Media have continued to increase the range of 3D programming available on their platforms while the BBC has put its trials on ice for three years.
Elsewhere the picture is mixed, said Futuresource. BT Sport has stated it has no interest in the technology, while US-based ESPN and France’s Canal+ have dropped 3D broadcasts. News Corp-owned Australian pay TV operator Foxtel has also pulled its dedicated 3D channel.
Futuresource said the market for 3D cinema remained stable, with room for growth in emerging markets.
Roku hires Apple’s Siri architect Brian Pinkerton as SVP digitaltveurope.com/2020/12/03/rok… https://t.co/Dby600NEai
03 December 2020 @ 18:34:00 UTC
Playground TV launches in further eight European countries and adds Mandarin content digitaltveurope.com/2020/12/03/pla… https://t.co/SRZ1NT1pXI
03 December 2020 @ 18:00:00 UTC