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A+E Networks secures sponsorship deal for Lifetime launch

A+E Networks UK has secured a 12-month multimedia sponsorship deal with Citizen Watch for the launch of its female-focused entertainment channel Lifetime.

Lifetime is set to launch in the UK in November. The partnership with Citizen Watch comprises full brand integration across all Lifetime media on and off air as well as the marketing campaign planned for the launch.

The deal was secured by the sponsorship sales team at A+E Networks UK, in partnership with Sky Media, and was brokered by Strategic Partnership Director Glenda Goveia at Newcast.

“We are delighted to partner with Citizen Watch UK on the highly anticipated launch of Lifetime in the UK. Partnering with Citizen Watch UK allows us to build an ambitious, fully integrated campaign around our shared values of creating innovative and distinctive content and products for our aspirational upmarket customers,” said Tom Davidson, managing director of A+E Networks UK.