Viacom strikes deal with RCS&RDS

Viacom International Media Networks (VIMN) has struck a new distribution deal with pay TV operator RCS&RDS covering Romania and Hungary.  

The deal will expand the reach of Viacom’s channels Nickelodeon and Comedy Central across RCS&RDS’s  Romanian and Hungarian pay networks. Nickelodeon will be available in an additional three million homes in Romania and 500,000 in Hungary from October. The deal expands Comedy Central’s reach in Hungary by 30%, while in Romania Comedy Central Extra will now be available for the first time to RCS&RDS’s three million homes.

Bartosz Witak, general manager, CEE and Israel at VIMN said: “RCS-RDS is one of the biggest distribution partners in the Central European region and it plays an especially important role in our regional growth. Therefore, we consider placing our agreement with RCS as one of the great successes of the year.”

Separately, VIMN has struck multiple content distribution deals for Nickeoldeon content.

In Europe, Ireland’s public service broadcaster RTE and Italian kids’ broadcaster Boing have signed for season 2 of Kung Fu Panda and season 3 of Penguins of Madagascar, while Iceland’s 365 Media has re-licensed Penguins of Madagascar seasons 1 and 2. TV Markiza in Slovakia has taken seasons 1 to 3 of Kung Fu Panda.

In the Asia Pacific region, Taiwan’s Eastern Broadcasting Asia has picked up season 3 of Kung Fu Panda and Penguins of Madagascar and season 1 of Monsters vs Aliens, while in Thailand Medialink Entertainment has picked up 26 episodes of Kung Fu Panda season 2.

In Latin America, Bolivia’s ATB has signed for season 3 of Kung Fu Panda and season 1 of sci-fi action comedy Monsters vs Aliens; Uruguay’s Canal 10 has also signed for season 1 of Monsters vs Aliens and season 1 of Penguins of Madagascar. In Ecuador, Teleamazonas has taken season 1 and 2 of Kung Fu Panda and season 3 of Penguins of Madagascar.

New Zealand’s public service broadcaster TVNZ has acquired season 2 of Kung Fu Panda and seasons 2 and 3 of Penguins of Madagascar.

Finally, Africa’s Atlantic Pictures has signed for season 2 of Kung Fu Panda.

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