Cable marketing trade organisation CTAM Europe last night unveiled the winners of its Creative Awards Programme (CAP) at its annual two-day EuroSummit event in Barcelona.
UPC Netherlands took gold award in the competitive campaigning category for its Horizon TV campaign, with silver going to Virgin Media and bronze to Sky Deutschland.
In the business-to-business category, Telenet took the top award for its Comedy Show Great Wall of Fire campaign, with UPC Austria taking the silver and Sony Pictures Television Networks Central Europe taking bronze.
Virgin Media scooped the brand-building category for its WiFi on the Underground campaign, with Zon Multimedia taking silver. Ziggo took the third-placed slot.
Now in its seventh year, the CAP is open to submissions from CTAM Europe members and non-members representing cable operators, networks/content providers and cable industry suppliers.
“The standard of entries this year was high, with some very eye catching and resonating campaigns and creative pieces. It’s clear from the entries that many of the cable operators and content providers face similar market challenges regardless of their geography and audience. This is a great way to share knowledge and learn from each other,” said Krisztina Homolay, managing director of CTAM Europe.
The award ceremony was hosted by management consultants Accenture.
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