Eurosport to launch US block on Velocity

Eurosport has struck an agreement with its new shareholder Discovery Communications, that will bring the flagship Eurosport TV channel to US viewers for the first time in its 24-year history.

From September 28, a new Saturday afternoon programming block “Eurosport on Velocity” featuring motorsports highlights will air from 1-3pm ET/PT, with repeat presentations airing every Sunday morning on Discovery’s Velocity channel.

Eurosport Group CEO, Jean-Thierry Augustin, said, “This is the first programming agreement with Discovery since our partnership was forged at the end of 2012.  It’s a great example of the powerful synergies and opportunities we can create together.  For the first time in Eurosport’s history, American viewers will have a sight of our channel’s expert sports TV production and best-in-class commentary.  We’re delighted our TV channel’s initial programming steps into the U.S. will be on our stakeholder’s channel, Velocity.”