Eurosport has struck an agreement with its new shareholder Discovery Communications, that will bring the flagship Eurosport TV channel to US viewers for the first time in its 24-year history.
From September 28, a new Saturday afternoon programming block “Eurosport on Velocity” featuring motorsports highlights will air from 1-3pm ET/PT, with repeat presentations airing every Sunday morning on Discovery’s Velocity channel.
Eurosport Group CEO, Jean-Thierry Augustin, said, “This is the first programming agreement with Discovery since our partnership was forged at the end of 2012. It’s a great example of the powerful synergies and opportunities we can create together. For the first time in Eurosport’s history, American viewers will have a sight of our channel’s expert sports TV production and best-in-class commentary. We’re delighted our TV channel’s initial programming steps into the U.S. will be on our stakeholder’s channel, Velocity.”
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