Nagra showcases 4K navigation experience

Nagra has used IBC to showcase  content navigation and discovery designed specifically for the ultra-high definition 4K environment: “Project Ultra,” the latest innovation from the Silicon Valley-based Nagra User Experience Studio, is designed to delivery a 4K user experience that makes use of the higher resolution of the format to show and organise information in a highly pictorial way.

“4K is making its mark as the next big evolution in television, providing a spectacular viewing experience supported by powerful user interaction possibilities,” said Hubert Rechsteiner, Vice President of the Nagra UEX Studio. “It also presents a new challenge to service providers, requiring technologies and design principles that can enable an immersive, intuitive and social TV experience that makes the most of the 4K screen real estate.  With Project Ultra, we’re tackling that challenge head-on by creating fundamentally new user-optimized schemes for surfing, searching and consuming 4K content.”

Project Ultra, combined with OpenTV 5, Nagra’s newest middleware solution, paves the way for ultra-high definition HTML5 user experiences, according to the company. Using the OpenTV 5 JavaScript Framework for HTML5 running on a new generation of hardware-accelerated 4K chipsets, Project Ultra is based on a “zoomable” user interface that offers 360-degree navigation capabilities:  three-dimensional planes are designed to simplify content organization and discovery allowing the user to “zoom in” to their favourite content, according to the company

Other advanced capabilities include an anticipation engine that places the most relevant content on the first plane; a social discovery mechanism to share content and recommendations with friends; and voice and gesture control for optimized content navigation in the 4K environment.

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