Nagra has used IBC to showcase content navigation and discovery designed specifically for the ultra-high definition 4K environment: “Project Ultra,” the latest innovation from the Silicon Valley-based Nagra User Experience Studio, is designed to delivery a 4K user experience that makes use of the higher resolution of the format to show and organise information in a highly pictorial way.
“4K is making its mark as the next big evolution in television, providing a spectacular viewing experience supported by powerful user interaction possibilities,” said Hubert Rechsteiner, Vice President of the Nagra UEX Studio. “It also presents a new challenge to service providers, requiring technologies and design principles that can enable an immersive, intuitive and social TV experience that makes the most of the 4K screen real estate. With Project Ultra, we’re tackling that challenge head-on by creating fundamentally new user-optimized schemes for surfing, searching and consuming 4K content.”
Other advanced capabilities include an anticipation engine that places the most relevant content on the first plane; a social discovery mechanism to share content and recommendations with friends; and voice and gesture control for optimized content navigation in the 4K environment.
Register for the brand new
DTVE Autumn Symposium 2021 - starts next month! digitaltveurope.com/2021/09/20/dtv… https://t.co/2OTGmvDGUP
26 September 2021 @ 14:00:01 UTC
DTVE unveils details of latest digital symposium digitaltveurope.com/2021/09/20/dtv… https://t.co/ebXIduPTwi
25 September 2021 @ 15:00:02 UTC