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Bouygues Telecom goes OTT

France’s Bouygues Telecom is set to launch a complete OTT service that will give viewers access to roughly 60 TV channels on tablets and smartphones.

The telco, which started offering TV services in 2005, said that its subscribers will soon have access to a “true multi-screen experience” with more than 200 SD channels and 10 HD channels available through the IPTV  Bbox and about 60 TV channels available OTT on tablets and smartphones.

It has selected TDF Media Services-owned Cognac-Jay Image, which manages the recording, encoding and broadcast of TV streams, to launch the new service.

“Our strategy is to differentiate ourselves from our competitors through the user experience and the quality of our service. The quality and coverage of our 4G network allows our customers access to an experience of ‘TV everywhere’, with the best possible video quality.” said Franck Abihssira, director of services and content at Bouygues Telecom.

Thierry Carpentier, CEO of Cognac-Jay Image added: “It was an exciting challenge for us to help Bouygues Telecom to deploy its multi-screen services because of the huge diversity of formats to address, but it is our expertise to manage this complexity.”