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Opera expands smart TV deal with Hisense

Opera Software has widened its deal with LED TV provider Hisense, providing the Opera TV Store to selected models of Hisense Smart TVs.

Hisense, which already uses the Opera Devices Software Development Kit to power its entertainment portal, will use the Opera TV Store to offer audiences a selection of HTML5-based apps optimised for connected TVs – ranging from video, music, social media, games, news and utilities.

The store will be available on Hisense’s K610, XT780, XT880, K366 and K610 smart TV models. Opera already provides the store to smart TVs and Blu-ray players by Sony and TCL and said it will come soon to TVs, Blu-ray players and set-top boxes from several other manufacturers.

“By making it seamless to run the Opera TV Store on our browser, Opera has engineered a turn-key product that lowers the entry barrier for OEMs to launch app stores on their TV products. With more and more content owners flocking to HTML5 to enable their TV-screen propositions, Hisense viewers can now have an even more entertaining and personalised TV experience,” said Aneesh Rajaram, senior vice-president for TV and devices, Opera Software.

Hisense Group vice president, Charlie Wang, added: “We evaluated many options when we decided to offer apps to our TV customers and chose Opera as it has proven to be the simplest and fastest way to bring apps to TV.”

 Opera Software will exhibit at IBC on stand 14.111