Recently-launched international news channel i24news has appointed former Walt Disney Company executive, Laurent Malek, as its chief marketing and commercial officer.
Malek will be tasked with setting up a marketing strategy that will enable the channel to “increase its awareness, distribution and ad sales globally,” said i24news.
Recently Malek worked as chief business officer of French start-up Lekiosk.com. Prior to this he joined the Walt Disney Company in 1996, to launch the Disney Channel France as marketing director, and was promoted to managing director of Walt Disney Television, Italy in 2000.
i24news launched in July, is available in English, Arabic and French and can be watched through satellites Hotbird 13, Astra 19.2, SES 4, Asiasat 5 in Europe, Asia, Africa and the Middle-East.
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