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OSN revamps on-air look to incorporate social media

Middle East pay TV operator OSN has revamped its on-air brand identity to strengthen its brand positioning.

According to OSN, its new on-air branding is designed to create more synergy between the OSN brand, its channels, genres and services while reinforcing and highlighting OSN’s key differentiators of content, technology and customer service.

The new look incorporates elements to integrate customer engagement via social media with the TV viewing experience. The company has also aligned its genre colours for movies, sports, series, Arabic and news services, and new packaging has been developed for OSN’s box office series.

“Our objective was to create an emotional connection with our viewers and move the customer conversation from an online environment to a richer on-air experience,” said David Butorac, CEO of OSN. “The advent of social media has changed the way people consume entertainment. We recognize that viewers want to be more involved and be part of the conversation. They want to be heard and seen. We therefore developed a strategy that weaves social media and OSN’s added value benefits into our on-air communication – a first for the region’s broadcast sector.”