YouTube partner network Maker Studios is acquiring US online video maker and distributor Blip.
The deal will give Maker additional content as well as a proprietary video player that could help it to expand its distribution beyond YouTube to platforms such as games consoles, streaming boxes, connected TVs and Blu-ray players. Blip also provides analytics and ad insertion technology for a number of platforms.
Blip was originally seen as a distribution platform in its own right before focusing on technology for online video. More recently it has returned to its original role as a site for content creators to publish content.
Maker will pay for Blip with a mix of stock and cash.