Ex-Channel 5, ITV and RTL executive Dawn Airey has joined internet firm Yahoo! as senior, VP, EMEA.
Airey will run Yahoo!’s business in the region filling a role that was being occupied on an interim basis by Christophe Parcot, who will take a new business development role at the company.
The seasoned TV executive will report to Yahoo! COO Henrique de Castro.
“Dawn is well known for her visionary thinking, operational discipline and leadership skills, and I can’t wait to work with her as we position Yahoo! for growth throughout the EMEA region,” said de Castro. “I’d like to thank Christophe for his leadership of the past one and a half years.”
Airey said: “To be part of the Yahoo! renaissance was simply irresistible for me and I am very much looking forward to driving change, innovation and growth for the EMEA region.”
Airey’s last media role was at RTL, which she vacated in April.
Prior to RTL she ran Channel 5 and was managing director of global content at ITV. She has also worked at commercial broadcaster Channel 4 and pay TV platform BSkyB.