Middle East pay TV provider My-HD has chosen Irdeto to provide content security for its offering of HD channels on the Arabsat satellite platform.
My-HD began shipping HD set-tops this month equipped with Irdeto’s cardless Cloaked CA system.
My-HD is offering a package of 42 premium channels, including 30 in HD. Irdeto already provides content security services to regional broadcasters including Al Jazeera Sport and Abu Dhabi Media.
“The My-HD and Arabsat partnership will shape the future of HDTV in the MENA region, and we required a long-term partner that could deliver a combination of strong security, experience and scalability as well as minimize total cost of ownership,” said Cliff Nelson, CEO My-HD. “Irdeto’s Media Protection technologies are well-respected in the market and its widely-deployed Cloaked CA solution was the clear choice for us. We’re proud to be the first operator in MENA to deploy software CA and join the other innovative leaders around the world doing the same.”